We've spent our careers building and running agencies.

Alongside exists to give agency founders the kind of experienced, practical support we would have valued when we were running our own businesses.

Between us, we've worked across operations, positioning, growth, finance, leadership, acquisitions and due diligence.

We now bring that experience into a small number of agencies at a time — working closely with founders and leadership teams rather than advising from a distance.

Who we are

Paul Barrett
Operations, finance & M&A

Paul has spent more than 20 years helping digital agencies become better-run, more profitable businesses. He has worked at senior and board level across agencies of different sizes, with particular experience in operations, financial performance, leadership and organisational design.

Paul also managed the sell-side due diligence process for Vervaunt during its acquisition by IDHL, coordinating the huge amount of operational detail required to get the deal completed.

At Alongside, Paul tends to get involved where the mechanics of the business need improving: the numbers, people, processes and decisions that determine whether an agency works well.
Piers Thorogood
Positioning, growth & commercial strategy

Piers co-founded We Make Websites and helped grow it from a small London agency into one of the best-known Shopify agencies globally. The business was acquired by Tech Mahindra / BORN Group in 2021. Piers continued as Managing Director until 2024.

Today he works with agency founders on positioning, proposition, sales, commercial strategy and the bigger question of what they want their business to become.

At Alongside, Piers tends to focus on making an agency clearer — what it sells, why clients choose it, where growth should come from and what needs to change to get there.